Caroline Dunlea

As part of this engagement, Core Optimisation availed of Data2Sustain’s Test Before Invest services, working with consortium partners on technical requirements, user experience design and prototyping.

WestBIC’s role was to ensure those technical investments were applied in a wider business context. Through its “Access to Finance and Investment” service, WestBIC worked with the company to inform its digital business modelling and delivered:

·       A five-year financial model with departmental analysis

·       Revenue projections

·       Scenario planning

·       Risk assessment capabilities

The model gives the company granular visibility of business performance. It supports day-to-day decision making and equips the team for investment discussions.

The engagement strengthens the capability of an Irish SME to support Destination Marketing Organisations with more robust digital assessment and planning tools. These tools help tourism destinations make more evidence-based decisions about digital readiness, resilience and future investment priorities. The project also supports the growth and internationalisation of a knowledge-intensive Irish business in the digital services sector.

·       A financial model giving clear, departmental visibility of business performance

·       Stronger day-to-day decision making and readiness for investment discussions

·       Technical and commercial planning aligned, with the Test Before Invest work de-risking product decisions and the financial model supporting the business case behind them

·       Stronger positioning to attract RDI investment and enter international markets, supported by high-fidelity prototypes that built client confidence.

“Our engagement with Data2Sustain EDIH has been very important in positioning Core Optimisation for the next phase of our evolution. Their independent expertise helped us make the right technical choices, refine our user experience, and accelerate delivery. EDIH collaboration has significantly strengthened our offering to tourism destinations and set us up for international scale. The impact has been very tangible across our team, our product, and our market ambition.” Caroline Dunlea, CEO and Co-founder, Core Optimisation