Buymedia

WestBIC is an Enterprise Ireland partner providing hands-on startup support, funding readiness and investment preparation for early-stage founders in the west of Ireland.

Buymedia provides a streamlined advertising process by combining the budgets of all their advertisers so customers benefit from more purchasing power when advertising. The data and insights analyse the best use of customers budget and recommend the best allocation of the budget across the best media titles and channels.The aim is to improve the return on customers advertising spend.

Key supports received during start-up process & the role WestBIC played

Westbic supported us with Financial Projections to secure Enterprise Ireland High Potential Startup (HPSU) funding.

We participated in the following WestBIC supported programmes:

• iFactory West
• The Atlantic Digital Start up Academy

These provided supports including:

• UX Mentoring
• ADSA Bootcamp
• Cork / University of Porto: Investor Pitching,
• Dublin Tech Summit: Networking
• Web Summit Lisbon - Exhibiting, Investor Meetings, Client Introductions.

Words of advice for new start-ups

1. Build a strong network; team, investors, stakeholders and mentors.
2. Don’t run out of cash, validate your ideas with customers, and get to revenue as soon as possible.

Future Plans

• Working with Enterprise Ireland in UK, Canada and the US to expand international customer base.
• Growing the tech team to deliver new product benefits and features that will allow our advertisers to improve the effectiveness and efficiency of their advertising.
• Our R&D is focused on streamlining and digitalisation of advertising process, data analytics, artificial intelligence and machine learning to help advertisers learn the most effective advertising channels for their business.
• We are developing Blockchain technology to reimagine advertising inventory and process through smart contracts.