Proof of this potential for interested investors, as well as for the promoter themselves, is a critical element of the business planning process. We work with promoters to validate business assumptions at an early stage, not only to reduce investment risk but to also reduce your overall time and resources.
Market validation is one of the most exciting and critical phases of business development. You get to find out what people really want and it provides you with a practical guide on the route to market, based on realistic primary and secondary market research.
“The challenge of converting creativity from labs and into viable products and start-ups requires access to customers, market intelligence, international networks and potential partners. EU BICs, such as WestBIC, have proven to be ideal partners in that respect and have a great track record in supporting the growth of new enterprises”
Jim Ward, Emeritus Prof. of Marketing,